Apple LOGO is first designed by Ron Wayne, co-founder of Apple Computer, the IT giant's original logo was completely different from the one we know today. It depicted Sir Isaac Newton sitting under an Apple tree with a poem, “A MIND FOREVER VOYAGING STRANGE SEAS OF THOUGHT, ALONE” all around the border is a tribute to his discovery of gravity.
That logo was replaced in 1977 by a Rainbow-Coloured silhouette of an apple with a bite taken out of it, an idea dreamt up by the graphic designer Rob Janoff, which was to remain the same until 1999 when Apple began using a Monochrome logo.
The urban myth says that the bitten apple is a reference to Alan Turing, the pioneer of the ENIGMA CODE and "FATHER OF THE COMPUTER", who committed suicide in 1954 by taking a bite from a cyanide-laced apple. Janoff insists that the apple simply represents knowledge.
- The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry.
- The bite could also be pronounced "byte", a reference to computer technology.
There are many theories about this logo and many of them are just that. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design.
Interviewer: When did you design the original Apple logo with the colorful stripes?
RJ: Early 1977. The agency got the account (Apple) sometime January. The logo was introduced with the new product Apple II in April of that year.
Interviewer: Were you working for an agency at the time?
RJ: Yes, I was working for an advertising and public relations agency called Regis McKenna and I was an art director.
Interviewer: Do the colors represent the hippy culture, which was in fashion at the time?
RJ: Partially it was a really big influence. Both Steve and I came from that place, but the real solid reason for the stripes was that the Apple II was the first home or personal computer that could reproduce images on the monitor in color. So it represents color bars on the screen. Also, it was an attempt to make the logo very accessible to everyone, especially to young people so that Steve could get them into schools.
Interviewer: What does the bite in the apple represents? Is it a reference to a computing term byte? Is it a reference to the biblical event when Eve bit into the forbidden fruit? Is the fruit itself referencing the discovery of gravity by Newton when an apple fell on his head while sitting under the tree? Is it possible you were influenced subconsciously by these stories?
RJ: Well, I'm probably the least religious person, so Adam and Eve didn't have anything to do with it. The bite of knowledge sounds fabulous, but that's not it. And, there is a whole lot of other lure about it. Turing the famous supposed father of computer science who committed suicide in the early 50's was british and was accused of being homosexual, which he was. He was facing a jail sentence so he committed suicide to avoid all that. So, I heard one of the legends being that the colored logo was an homage to him. People think I did the colored stripes because of the gay flag. And, that was something really thought for a long time. The other really cool part was that apparently he killed himself with a cyanide laced apple. And, then I found out Alan Turing's favorite childhood story was Snow White where she falls asleep forever for eating a poisoned apple to be woken up by the handsome prince. Anyway, when I explain the real reason why I did the bite it's kind of a letdown. But I'll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that's what you get. It was after I designed it, that my creative director told me: "Well you know, there is a computer term called byte". And I was like: "You're kidding!" So, it was like perfect, but it was coincidental that it was also a computer term. At the time I had to be told everything about basic computer terms.
Interviewer: How does it feel to see your logo everywhere?
RJ: It's a real unique experience that still makes my day whenever I see it unexpectedly. You're watching a movie or tv and usually when they have a cool character they'll have a laptop with an Apple logo on it, like Meryl Streep in The Devil Wears Prada. I've done a lot of traveling and early on when the logo still had multicolored stripes on it I was in China and there it was on a billboard somewhere. It was Chinese script that I couldn't read, but something that came out of my head was up there for all to see and to interpret. It's kind of a personal thing. It's kinda like having a kid. You're very proud of it.
Interviewer: Do you like the changes Apple made to your original design over the years?
RJ: I do like them. The stripes served their purpose and they are definitely dated. I think it's very important that a product like Apple keep very up-to-date and Steve Jobs is obviously very conscious of that and he has fabulous designers working for him in industrial design and graphic design. I feel great that it's still the same basic silhouette even though it went through lots and lots of changes. The apple shape changed slightly from my original design in the early 80's. The design firm Landor & Associates made the changes. They brightened the colors, they made the shapes much more symmetrical, much more geometric. When I designed it I pretty much did it freehand. I often think to myself why didn't I do that. It's because it wasn't where I was coming from at the time. I think they did a great job and it will be fascinating to see the next iteration and how it works out.
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